Eric SanInocencio is the Senior Director of Digital Media for
the Houston Texans. We discuss social media analytics, ad spend
across social media channels, and breaking into the field of
digital marketing.
About the Podcast
Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.